The Election Commission of India (ECI) has barred parties, candidates and others from publishing political advertisements on polling day and a day prior to it in each of the seven phases of Lok Sabha polls unless their contents are pre-certified by screening committees.
The Election commission has stated that the Media Certification and Monitoring Committee at the state and district levels be immediately activated to examine and pre-certify all such advertisements received from the political parties.
- Instances of advertisements of offending and misleading nature published in print media have been brought to its notice in the past.
- Such misleading advertisements in the last stage of the election vitiate the entire election process. The affected candidates and parties will not have any opportunity of providing clarification/rebuttal in such a scenario.
- To ensure that no untoward incident takes place because of any inflammatory or hate advertisements.
At present, electronic media is barred from showing election publicity material during the last 48 hours before the conclusion of polling. Using its constitutional powers, the Election Commission has directed no political party, candidates or others will publish any advertisement in the print media on the day and one day prior to polling day in all the phases unless they are pre-certified by the screening committees. The EC had taken such a decision for the first time in 2015 Bihar polls.